cola soda sales

Americans Are Avoiding Soda!

Americans drink approximately 450 cans of soda (about 44 gallons) a year, and yes, that’s the good news!
That’s because this is a 20% decline since 1998 when we were consuming about 56 gallons a year! 63% of Americans are now avoiding soda. The biggest decline began in 2013 when soda sales dropped a historical 3%!

Soda consumption was at it’s peak in the 80’s and 90’s when Coke began “upsizing” drinks. Fountain drinks grew by 50% and the 20 ounce bottle was marketed in 1994. At it’s pinacle in 1998, Americans were drinking more soda than water.

In response to Americans turning to healthier beverages, Coke now markets many so called healthy drinks:

  • Fuze tea
  • Zico coconut water
  • Honest tea (not so honest)
  • Odwalla ans Simply Orange juice
  • Vitaminwater (really?)
  • Core Power sports drink

Unfortunately, this decline in soda consumption only allpies to the U.S. and some European countries.In other countries soda consumption is still on the rise.

But, since Americans usually stubornly hang on to their vices, I see this as a step in the right direction.

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